Candy in a wrapper: what should the last one be? Sweets LLC "Sweet Nut" Martian Three Chocolates What is the name of the company producing chocolate "Alenka" in the USSR.

Quite recently we were figuring out how it could happen that . But many people know that this is not the strangest name. You can also recall “Crow’s Feet”, “Cancer Cervix”, “Kara-Kum” and “Bird’s Milk” for example. Well, how could people have enough imagination to call sweet products like candy?

Ekaterina Bushmarinova will tell us about this now:

You don’t need to be a naming specialist to understand what a potential buyer expects from the name and appearance of a candy. Ideally, they should non-verbally convey to the buyer at least some information about the product. At the same time, the wrapper should attract attention, and the name should be positive and memorable.

Unfortunately, the last two characteristics (positivity and memorability) sometimes come into serious conflict. For example, “Kara-Kum” is literally translated as “black sand” (Turkic) and reminds of the harsh and joyless climate of the desert, while the petrel, as we all know from the work of the same name by M. Gorky, foreshadows a storm (perhaps in the stomach). “Paws”, “necks” and “bird’s milk” are too physiological, and it is not very clear what they do in candy.

Almost all of these names appeared a long time ago and are overgrown with legends.

With “Bird's Milk” everything is most obvious: the candies of the same name (filled with marshmallows, an analogue of our marshmallows, but without eggs) in the 1930s. were popular in Poland. Thirty years later, our confectioners created their own version of “Bird's Milk”, subsequently starting to use agar-agar as a gelling agent. The name was retained. For some reason, it is believed that it is connected with Aristophanes’ play “The Birds,” in which happiness is promised in the form of “milk,” “not heifers, but birds.” I read the play and had doubts. This is actually a satirical work; it is unlikely that the Poles wanted to call their candies “Supposedly Happiness.” I think that everything is simple here: the phrase “bird's milk” is a synonym for something magical, beautiful, unattainable, there is a Russian proverb: “Everything is there, except bird’s milk.” Probably, the authors of the name of the candy wanted it to be associated with a fairy tale, with abundance, a “full cup”, the acquisition of a certain wonder, the final touch that was not enough for the fullness of life.

“Kara-Kum” sweets contain wafer crumbs, they crunch on the teeth (like sand). On all the Kara-Kum wrappers you can see camels and the desert, but for some reason there are also palm trees on some, and before, they say, there were pyramids.

The version about the Ukrainian origin of the name of the candies “Radiy” (“happy”) does not stand up to criticism, the atom is drawn there! So, most likely, this name is from the conventional series “Scientific and Technological Progress,” which also includes the “Cosmic” and “Stratosphere” candies.

“Crow’s feet” and “Cancer necks” began to be produced back in the days of the “Partnership A.I. Abrikosov and Sons", established in 1880, and in 1899 awarded the honorary title "Supplier of the Court of His Imperial Majesty" (since 1922 - the Babaev confectionery factory, since 1998 - the Babaevsky confectionery concern). They say that both names were invented by Alexey Abrikosov himself. The cephalothorax is the most delicious and fleshy part of the crayfish, a delicacy. Sometimes it is called the neck, sometimes the tail. Abrikosov discovered the external resemblance of the new candy to boiled crayfish neck and suggested this name. As for Houndstooth, opinions differ. There is a version that when making this delicacy, confectioners used goose fat as a thickener. But, even if this is so, the desire to immortalize this experiment in such an unusual name is questionable. Moreover, at first this same caramel was not called “Crow’s Feet” at all, but “Duck Noses”.

It is known that Alexey Abrikosov, the head of the confectionery dynasty, paid a lot of attention to product promotion, often using non-standard methods for this. Let's say, one day a newspaper "duck" appeared - a message that in one of the stores of the Abrikosov Partnership, only blondes worked as sellers, and in another - only brunettes. Everyone went to watch! And, of course, we bought a lot of sweets. Abrikosov also attached great importance to product packaging. To create candy wrappers, Abrikosov invited professional painters; the packaging workshop, where 30 people worked, was headed by the famous artist Fyodor Shemyakin. It was Abrikosov’s candy wrappers and advertising posters that were among the first to be designed in the Art Nouveau style, using floral and animal motifs. For example, an advertisement for Liliput marmalade (also not a very pleasant name, by the way) used an image of white hares, and a poster advertising Tsarsky marmalade featured three herons standing “knee-deep” in the water and carefully examining river water lilies.

Abrikosov came up with a way to make caramel with filling - a tube of caramel was blown out, filled with filling and cut into small pieces with a hot knife, which were sealed on both sides. Maybe the first caramels produced in this way seemed to Abrikosov to look like duck noses? Or maybe he gave the candies such a name to continue the animalistic theme in advertising and packaging.

Still, mostly sweet products are aimed at children, and children are more interested in looking at candy wrappers with images of animals and birds than with historical subjects (for which Abrikosov’s candy wrappers were also famous).

There is an intuitive design for candy packaging. For example, caramel “Limonchiki” (confectionery factory “Rot-Front”) resembles the fruit of the same name in shape, color and intensity; it contains a citrus preserve and a flavoring identical to natural “Lemon”. A logical name, a yellow candy wrapper with green letters (yellow and green colors, combined together, evoke associations with a sour taste). Caramel “Snowball” from the same manufacturer is white, crunches on the teeth, the wrapper is in white and blue “frosty” tones with painted snowflakes. Or caramel “Dream”, also from the Rot-Front. Of course, “dream” is an abstract concept, but it is clear that the creator of the name is simply not saying enough, but wanted to say: “Not candy, but a dream!” The image of a dream candy is successfully complemented by a pink and white “girly” candy wrapper. Among chocolate candies, one can remember “Golden Domes”, dome-shaped candies in gold foil.

But, alas, “Truffle” candies are also made in the shape of a dome (or mushroom), while the first real French truffle candies from a creamy “ganache” mass, consisting of chocolate and cream, were made in the shape of a not ideal ball - and so named precisely because of their external resemblance to the most expensive mushroom - the truffle, which for a long time was considered a dish available only to very rich people. The cap of the truffle mushroom is not at all similar to the cap of our Truffle candies!

The emergence of a number of strange and sometimes simply curious names for candies resulted from the adoption of amendments to the trademark law in 2008, as a result of which the right to use the “old” names remained only with the capital’s United Confectioners holding company. All other candy manufacturers had to either buy out licenses from the United Confectioners, or stop producing “Soviet” confectionery products, or rename them. You can read about this in the article “Naming in Russian”.

And now “Uralkonditer” produces “Umelochka” candies in the familiar “Belochka” candy wrapper.

The Kazan factory "Zarya" renames "Bird's milk" to "Bird-warbler-warbler". JSC "Primorsky Confectioner" now produces "Vasyok" sweets instead of "Vasilyok" sweets, and "Krasny Mag" instead of "Red Poppy". And “Bear Clubfoot”, performed by the Novosibirsk confectionery factory “Lyubava”, turned into candies “Brother has arrived from the North”, and on a wrapper created at one time for “Einem” by industrial artist Emmanuil Manuylov based on Ivan Shishkin’s painting “Morning in a Pine Forest” , next to the brown bears there is now a white bear...

Moreover, the “United Confectioners” apparently also divided the “old names” among themselves, otherwise it is difficult to explain why “Cockerel - the Golden Comb” “remained” with “Red October”, and the “Babaevsky” concern (Penza Confectionery Factory) produces candies of a similar recipe with a frightening pseudo-folklore name “Cockerel - butter head”.

The confectionery factory “AtAg” (IP Yu. A. Atomyan) (Sheksna, Vologda region) amazes with the variety of candy packaging and the unbridled imagination of the authors of their names. For example, this company produces candies in chocolate glaze with a creamy filling with the addition of halva and sunflower seeds in a cute pale yellow and brown wrapper with sunflowers on it. And these candies are called “Light of the Soul”! The name personally gives me an ambivalent feeling. On the one hand, it is sunny, of course. On the other hand, it seems to me that it should be avoided in the names of food products, i.e. objects of potential internal use, words such as “soul”, “God”, “Universe”, etc.

However, the same AtAg factory also has completely unexpected names for candies - “Mama Zhenya”, “Stoker Petya” (in shiny candy wrappers that vary in color depending on the taste of the candy, and they come in coconut, sesame, orange flavors, etc.) chocolate, etc.) and the shocking “Bite of a Woman.” Of course, it is difficult to consider the word “Force Majeure” to be a good name for sweets (force majeure means force majeure circumstances, for example, natural disasters that prevent the parties from fulfilling contractual obligations). However, AtAg produces a line of such sweets. What does it sound like: “Force majeure with the taste of “Custard”!”

What other strange candy names do you remember?

Here's what else I found:

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Bushmarinova Ekaterina, Author of Unipack.Ru

Good day!
After listening to my parents' stories about their happy Soviet childhood and everything connected with it, I decided to create a topic about sweets.
During the Soviet era, Christmas trees were decorated with chocolates for the New Year. In Soviet times, the treasured chocolate bar was included in any gift. The main producers of sweets in the USSR were the factories “Red October”, “Rot Front”, “Babaevskaya” and “Bolshevik”.
Some candies are still on sale now, but they are not the same as they were before, the taste is not the same... the “taste of childhood” that you will never forget.
I suggest going back in time and remembering those same candies.

"Teddy Bear"

Few people know that the “Bear-toed Bear” chocolate candies, a kind of Soviet confectionery symbol, come not from the USSR, but from Tsarist Russia. Around the 80s of the 19th century, Julius Geis, the head of the Einem Partnership, was brought a candy for testing: a thick layer of almond praline was enclosed between two wafer plates and glazed chocolate. The manufacturer liked the confectioners' find, and the name immediately appeared - “Bear-toed Bear”. According to legend, a reproduction of the painting “Morning in a Pine Forest” by Ivan Shishkin and Konstantin Savitsky hung in Geis’s office, as a result of which the name and later the design of the new delicacy were first invented.
The exact date of appearance of the “Bear Bear” wrapper is 1913; 2013 was the 100th anniversary of the wrapper of the legendary candy.

"Squirrel"

This candy can be called a symbol of the era of the twentieth century that has passed into history. Not a single holiday table, not a single New Year's gift would be complete without Belochka sweets. Wrappers made of thick paper, on a dark green background - a nimble squirrel, and inside - an incredibly delicious candy. With nuts.

"Bear in the north"

Confectioners from the N. K. Krupskaya factory began producing these candies with nut filling on the eve of the Great Patriotic War, in 1939. The residents of the city on the Neva loved the delicacy so much that even during the most difficult period in the life of Leningrad, despite all the difficulties of wartime and the state of siege, the factory did not stop producing these sweets, although it was necessary to use substitutes for traditional confectionery raw materials. Since 1966 they have become a trademark of the Leningrad factory.

“Come on, take it away!”

The candy “Come on, take it away!”, popular in Soviet times. was released more than a hundred years ago at the Einem factory. At first, the wrapper depicted a fierce-looking boy with a bat in one hand and a bitten Einem chocolate bar in the other. There was no doubt that the boy was ready to do anything to finish the delicacy.

In 1952, artist Leonid Chelnokov, creatively reworking and preserving the background of the wrapper, painted a girl in a blue polka dot dress with a candy in her hand, teasing a white dog. It was this image that was preserved in the memory of Soviet children.

Gulliver

It was a super candy, it was associated with great happiness, and adults gave it to children when they came to visit.

"Bird's milk"

In 1967, the USSR Minister of Food Industry, during a working visit to Czechoslovakia, tried Ptasie Mleczko (Bird's Milk) sweets, created by Jan Wedel, a Polish confectioner. Returning to his homeland, the official gathered the confectioners of large enterprises at the Rot-Front factory, showed a box of the brought “Ptasie Mleczko” and gave them the task of inventing something similar to this foreign dessert. The best was the development of specialists from the Primorsky Confectioner factory from Vladivostok under the leadership of Anna Chulkova. She personally refined the recipe and experimented with the ingredients... For the development of a unique recipe, Anna Chulkova was awarded the Order of Lenin.

The topic is getting big, so I’ll show you a photo of the most famous candies of the Soviet period.

Golden comb cockerel

Red poppy

Stratosphere

Kara - Kum

Little Red Riding Hood

Do you also remember the jelly beans?
Multi-colored round candies of several types. For 1 ruble 10 kopecks you could buy a whole kilogram of multi-colored “peas”

More expensive variety with soft filling inside.

"Sea Pebbles"

The so-called “Sea Pebbles” are glazed raisins (1p70 kopecks per kilogram).

Caramels

lemons

Crow's feet

Barberry

Cancerous cervix

And that same cockerel? It could even be prepared at home. The candies turned out to be rather scary, but quite edible. You could also buy poisonous red or green lollipops in the shape of cockerels, horses, and bears from the hands of gypsies at the market. Mothers often refused to take these candies from the unwashed hands of people of unknown origin. Neither prayers nor tears helped.

Montpensier in a round tin.

Most often, they stuck together and it was necessary to tear off a separate “monpasie” using brute physical force. But it's delicious. Such a tin cost about 1 ruble 20 kopecks, the jar was never thrown out and was used very actively on the farm.

Taffy
The most famous Kis-Kis and Golden Key

Lemon and orange slices

Of course, that’s not all, I didn’t find the USSR and if anyone has any additions, I’ll be only glad.
All the best and thank you for your attention.

I became acquainted with these candies more than 10 years ago, when my mother became interested in creating bouquets of candies. These unusual round sweets in black wrapper were perfect for creating sunflower centers and other decorations.

Of course, they taste familiar to me - I love them for the unusual combination of smooth-smooth chocolate glaze, crispy waffles and soft cream - chocolate cream.

When I first saw Martian candies packaged in boxes, I was delighted. I immediately realized that this was another idea for a universal gift for my piggy bank (and I love making gifts).

Beautiful and presentable box, made in black and gold colors

And delicious candies with a cool combination of textures inside.

Apart from the humorous remark that the contents of the box run out very quickly, I can highlight only one minus - the icing. It is too smooth and oily; when you first get acquainted with the candies of this TM, you get the not-so-pleasant impression of cheap chocolate icing. Now, if the manufacturer corrected this defect and covered the candies not with glaze, but with chocolate, then I would give 6 out of 5. For now - just 5 stars)))

materials for making candy bouquets

	1) Candies in wrapper. When making candy compositions for sale, it is necessary to strictly observe the rule - the packaging and integrity of the candies must not be damaged under any circumstances.
	2) Glossy packaging paper (cellophane and films of different colors), packaging tape, as well as silk and brocade ribbons for decorating compositions and making bows.
	3) Single- and double-sided tape with a width of 50 mm and 10 mm.
	4) Tape.
	5) Wooden toothpicks and skewers for barbecue, used as short (toothpicks) and long (skewers) candy flower cuttings and decorations. You can also use fairly rigid plastic straws or suitable wire as cuttings - without a sheath or insulated (single-core wire). Wire cuttings are especially convenient for making candy wreaths, the fastening base of which is not polystyrene foam or floral foam, but appropriately rolled twigs or wire. In such cases, using wire as cuttings greatly facilitates the fastening of elements. For strength, the places where the wires are twisted with the base are secured with a drop of glue.
	6) Floral foam "Oasis". Can be replaced with non-rigid foam or, in its absence, even foam rubber.
	7) Various containers - wicker, plastic, clay, earthenware, wood, etc.
	8) Trays.

Some methods of fastening using the example of “Truffle” and “Evening Bell” candies (candies can be fastened in many other ways)

Method 1. “Truffle” on a cutting Recommendations:
When winding, hold the handle between the thumb and middle fingers of your left hand. At the same time, press the tip of the tape with your thumb to the handle at the base of the candy. The left hand remains motionless, and the right hand rotates the handle along its axis clockwise, winding the tape around it. The thumb of the left hand regulates the tension of the tape and ensures that it fits snugly to the handle. Each turn of tape should overlap the previous one by half.

	1) Take candy and a stalk.
	2) Attach the stem to the tail of the candy.
	3) Twist the wrapper around the cutting.
	4) Wrap the cutting tightly with tape from the candy to the middle.
	6) Photo of the finished flower.

Method 2. “Truffle” in a cylinder Recommendations:
If you are satisfied with the color of the candy wrapper, then use transparent cellophane film. Otherwise, the decorative paper (or film) should be opaque (shiny or matte) and match your color design.

	1) Take a rectangle of wrapping paper, candy and a stalk.
	2) Wrap the candy in paper so that it is in the middle of the cylinder.
	5) Tie the free end of the cylinder around the tail of the candy with packing tape so that the candy sits tightly on the stem.
	6) Photo of the finished flower.

Method 3. “Truffle” in a cone Recommendations:
Roll up a bag of decorative paper (or cellophane film) as you see fit. The parameters of the resulting cone (ball) can be changed. It is important that after putting candy into it, there is enough free edge of the cone to secure it to the handle.

	1) Take a rectangle of decorative paper or film, candy and a stalk.
	2) Roll a rectangle into a bag.
	3) Place the candy in the bag. Wrap the free edges of the wrapping paper around the cutting.
	4) Wrap the cutting with tape from the candy to the middle.
	5) Drawing of the finished flower.
	6) Photo of the finished flower.

Method 4. Candy “Evening Ringing” on a handle Recommendations:
This method is convenient for attaching spherical candies, chocolate medals and “Truffle” type candies.

	1) Take a 13x13 cm square of decorative paper or thin transparent plastic (or cellophane) film, candy and a stalk.
	2) Wrap the candy so that its top coincides with the middle of the square.
	3) Wrap the free edges of the wrapping paper around the handle.
	4) Wrap the cutting with tape from the candy to the middle.
	5) Drawing of the finished flower.
	6) Photo of the finished flower in transparent film.

Method 5. Attaching candy to a skewer with hot glue using a glue gun Recommendations:
This method can be used to attach any sweets in a beautiful wrapper. It is important here not to overheat the candy itself.

	1) Cut the end of the skewer so that it becomes blunt. Apply a drop of heated glue from a glue gun to this end, let the glue cool a little and press it to the candy wrapper. Hold for a few seconds until the glue cools and sets.
	2) Side view of the glued candy.
	3) Candies attached to skewers.

Method 6. Attaching candy to a wire stem using a loop Recommendations:
This method can be used to attach any candy to wire stems.

Today, an endless number of different products revolve around a person every day. Any manufacturer tries to come up with something new, to surprise its clients with something, and thereby attract new ones. Competition at a very high level is, of course, very good for a market economy, but how difficult it is for ordinary people. They are constantly faced with choice, new space to explore, innovative products. And this applies to absolutely everything: from mobile phones to the most ordinary, seemingly sweets; how could there be anything more complicated and unpleasant than their choice? In fact, it is sometimes quite difficult to choose taste qualities and a beautiful wrapper. We'll tell you why this is so important in this article.

Candy filling – what could be tastier?

• wrapper;
• manufacturer (known or trusted);
• expiration dates, if possible;
• filling (after looking at the composition).

What is the difference between chocolate-covered and non-chocolate-covered candies?